South Korean actress and singer known as Bin! Jeon Hye-Bin

Jeon Hye-Bin (born September 27, 1983 in Seoul, South Korea) is a South Korean actress and singer known as Bin. First debuting as part of a girl trio named LUV, she found mainstream success in 2005. Her single "2AM" was frequently performed, as it showcased her sexy dance abilities. However, Jeon came under heavy criticism for being overtly sexual in performances, and moved onto a second single "Bin-Go", which showed a cuter, less sexual image.

On January 21, 2006, Kim Jong Kook, Jeon Hye-Bin, and Im Tae Kyung participated in Thuy Nga's Paris by Night 81 concert in California. Jeon performed "2AM".

An accident in early 2006 forced Jeon to have surgery done, and under the advice of others, she underwent nose and teeth reconstruction. She eventually confirmed that she underwent plastic surgery when rumors were quickly spreading about the change in her appearance. She appeared as one of the six women on Heroine 6, a popular segment on the KBS variety show Happy Sunday until it ended in 2007.

At a press conference in 2008, Jeon stated that she will be focusing on her acting career.